Deposit-led booking flow
Read your P&L. Write your code.
We diagnose the leaks in your business — then build the systems that close them. Owned by you. Documented. No retainer required.
New enquiry stalls before deposit.
Fastest fix: assign owner, collect deposit, trigger reminder, report lost value.
select channel, count(*) missedfrom enquirieswhere owner_id is nulland received_at > now() - interval '7 days';route.high_value_leads({ owner: 'ops' });
No fake logo wall. These are the kinds of operating systems we build for UK service businesses.
Rebooking queue
Partner cockpit
Job pipeline
Weekly ops panel
Admissions tracker
Deposit-led booking flow
Rebooking queue
Partner cockpit
Job pipeline
Weekly ops panel
Admissions tracker
The full lifecycle, owned end-to-end.
Most agencies hand you a deliverable and disappear. We diagnose the leak, build the fix, run it long enough to stabilise, then hand it over. The opposite of vendor lock-in.
Find the leak.
Two-week audit of the P&L, the tool stack, and the customer journey. Every leak gets a number with a reason next to it.
2 weeks · fixed feeWrite the code.
One leak gets prioritised — the row that bleeds the most. We build the smallest system that closes it. Fixed price, fixed timeline.
2–6 weeks · fixed priceStabilise the stack.
We're around for the first months while the system meets reality. Bug fixes, small tweaks, whatever the build needs to land.
90 days · includedOwned by you.
Documented. Exportable. Code, data, accounts — yours. No retainer required. We're around if you want us, gone if you don't.
Ongoing · optionalBuild the operating system your business is missing.
Start with the leak: missed enquiries, slow reporting, owner bottlenecks, or staff handoffs. We turn it into a working internal tool: booking flow, dashboard, knowledge base, workflow, portal, or AI assistant. One build, tied to one number on the P&L.
Stop enquiries dying before deposit.
route.leads({
owner: "front_desk",
deposit_required: true
});Give the owner one live panel.
select week, margin, late_invoices
from owner_dashboard
order by week desc;Turn messy handoffs into one queue.
onTaskStale(task) {
notify(task.owner);
escalate.after("4h");
}Built for three kinds of operator.
A salon owner, a multi-site clinic group, and a 20-person agency don't want the same software. We meet each at their scale — same method, different stack.
You're behind the counter.
One location, you're on the floor most days, you know every customer's name, the tool stack grew by accident. We build the staff-side software you actually need.
You manage from a distance.
Two-to-ten sites, a regional manager layer, the per-location numbers don't reconcile, you're running the business on quarterly accountant reports. We build the live operating panel.
The hours are the business.
Agency, accountant, law firm, consultancy — the partner's time is the unit of revenue, projects sprawl, margin per client is invisible. We build the firm's instrument panel.
Built for the business in front of you.
A clinic isn't a salon. An agency isn't a trade pipeline. Each industry gets its own deep page, its own pitch, and a build that respects how the work actually happens.
Restaurants
Bookings, prep, supplier flow, rota — the back-of-house, wired.
Salons
Booking flow, channel routing, follow-up — chair-side software.
Studios
Built for the busy hour. Class capacity, peak load, retention.
Clinics
Reception, treatment, storage, office — every room mapped.
Wellness
Therapists, counsellors, coaches — intake, notes, billing, quietly.
Pets
Vets, groomers, daycare — pet records, boosters, the 3pm photo.
Retail
Walk-in, online, DM, phone — one inbox, one stock count.
Trades
Quotes, jobs, parts, invoices — across vans, sites, the office.
Auto
Garages, MOT, repair — the bay, the diary, parts, customer auth.
Pro services
Agencies, accountants, lawyers, consultants — billable hours, real.
Property
Units, tenants, maintenance, renewals — one board across every door.
Education & training
Tutors, private schools, training providers, course creators — admin that respects the bell.
Financial services
Accountants, bookkeepers, financial planners — risk and compliance, faster.
Ecommerce
Pure-online retailers — Shopify, WooCommerce, Amazon. Stock, returns, attribution.
SaaS
Indie founders, micro-SaaS, B2B tools — onboarding, churn, billing automation.
Manufacturing
Joinery, metalwork, fabrication, CNC — supplier flow, jobs, the floor.
Hospitality
Hotels, B&Bs, holiday lets, serviced apartments — front desk to housekeeping.
Logistics
Couriers, freight, removals, warehousing — every drop, every dispatch.
Marketplaces
Niche B2B marketplaces, gig platforms, services-marketplaces — supply, demand, trust.
Media
Production cos, podcasts, publishers, content studios — pitch to publish, owned.
Utilities & telecoms
Small ISPs, energy resellers, telco resellers — provisioning, billing, churn.
Startups
Seed and Series-A founders — the ops you keep deferring, built once, owned.
The clinic that found its missing hours.
Six rooms. One owner. Enquiries falling through.
A typical engagement: a six-room dental practice losing roughly one in seven new enquiries to slow replies and missed bookings. Owner triaging WhatsApp manually every evening. Two-week build: routed booking flow, automated deposits, written-by-us reminder sequence. Six months in, missed bookings close to zero, hours of owner admin returned per week, mid-five-figure margin back on the P&L.
Get the audit checklist.
The 12-point sheet we use to find a leak in two weeks. Free, no signup tricks.
Ready to find the leak?
One call. No deck. We come prepared.
Run the audit