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Industry · Salons & beauty

Every unanswered customer is an invisible cost.

A direction for salon owners where reply speed and booking clarity decide whether the customer comes back. We design the chair-side flow end-to-end.

2m 14sAverage response time after routing rules and suggested replies.
31%More enquiries reaching a booked next step.
TodayCustomer desk
Can I book for Saturday morning?
Yes. Two slots are open. I can hold one for ten minutes.
9:30 works.
Appointment held
09:30Deposit sentReminder onOwner tagged
Salons Hair · nails · brows · barbers · spa2m 14s Typical reply window+31% More bookings from enquiries0 Missed enquiries weeks 2–24
By chair type

Five flavours of the same chair.

Same method, different shape. Pick the chair type closest to yours — each has a deep page with the sector-specific stack, proof, and how we measure.

The chair stack

Six builds, chair-side.

From the first DM to the next visit. The systems that decide whether a customer becomes a booking, and a booking becomes a regular.

01 · Replies

Two-minute response, every time.

Routing rules, suggested replies, on-call owner tag. WhatsApp, Insta, web form, email — one inbox, one queue.

  • Multi-channel inbox
  • Suggested-reply library
  • SLA tracker
  • Out-of-hours auto-hold
02 · Bookings

The slot held for ten minutes.

Hold-on-message, deposit-on-confirm, reminders that don't feel automated. Drops no-shows; raises commitment.

  • Hold-on-message bookings
  • Deposits via Stripe
  • Reminder cadence
  • No-show recovery
03 · Loyalty

Regulars, by design.

Rebook nudge timed to your service interval. Birthday flow. Re-engagement for lapsed customers.

  • Rebook reminders, timed
  • Birthday & anniversary flows
  • Lapsed-customer win-back
  • Loyalty-credit tracking
04 · Reviews

The review platform that converts.

Post-visit prompt routes to the platform that matters most for your discovery. Negative feedback caught before it goes public.

  • Post-visit feedback capture
  • Platform-aware routing
  • Negative-flag handling
  • Review-velocity dashboard
05 · Office

The chair, on a P&L.

Per-stylist hours, per-service margin, this-week's cash. Live, owned, exportable. Decide hires on data.

  • Per-stylist utilisation
  • Per-service margin
  • Live cash & bookings
  • Wage forecast
06 · BrainBase

One brain for the salon.

Service menu, pricing, product list, training, supplier — one searchable place. New starters productive on day one.

  • Service menu & pricing
  • Product & supplier list
  • Training & SOPs
  • Compliance docs, current
Sample engagement

The salon that stopped losing Saturday bookings.

Five chairs. Five channels. Three stylists with different rebook habits.

A salon owner was losing weekend enquiries because messages arrived on WhatsApp, Instagram, the form, and the phone — and nobody owned which. Phorest held the diary; everything else lived in heads. Two-week build: routing rules feeding Phorest, suggested replies in salon voice, deposit-on-hold flow, per-stylist rebook tracking surfaced to the owner's Monday review. Six months in: 31% more enquiries reaching a booked appointment, average rebook gap from 7.4 weeks to 5.1.

How we measure: enquiries logged in the new routed inbox vs prior 60-day baseline pulled from each channel's history (n = 387 enquiries pre, 504 post); rebook gap from Phorest appointment history, per stylist.

2m 14saverage reply window
+31%more bookings from enquiries
7.4 → 5.1 wksaverage rebook gap
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Clear the queue.

Bring the chair count, the channels, the rebook rate. We walk in calm.