Activation, churn, billing reconciliation, MRR analytics — wired once, owned by you. The product-led ops layer the founder kept deferring.
Same method, different shape. Pick the SaaS stage closest to yours — each has a deep page with the stage-specific stack, proof, and how we measure.
Built for founders who shipped the product but kept deferring the systems around it. The instrument behind the SaaS — wired in once, owned by you, readable on a Sunday afternoon.
Sign-up, identity, payment, activation events, welcome cadence — wired so a new user gets to the "aha" without you in the loop.
Usage drop, login gap, feature abandonment — surfaced as a weekly leaver-watch list, not a quarterly post-mortem. Save accounts before the cancel button.
Stripe charges, refunds, disputes, and fees reconciled into Xero on a schedule. The accountant call gets shorter. The VAT return adds up the first time.
Trial sign-up to "aha" — instrumented as a cohort funnel, not a vanity dashboard. Drop-off surfaced by step, by segment, by week. The activation lift is something you ship, not something you hope for.
Plan migrations, proration, grandfathered customers, usage-based bolt-ons — handled in the billing system, not in a panicked Stripe-dashboard session. Ship the new pricing on a Tuesday, not a quarter from now.
Architecture notes, runbooks, save-plays, onboarding scripts, investor-FAQ — searchable from the IDE, the inbox, the dashboard. The team doc that survives the next hire.
An indie B2B SaaS hit £24k MRR pre-Series-A with two founders, four hundred paying accounts, and four manual spreadsheets stitching Stripe, PostHog, Xero, and a churn tracker the CTO refreshed weekly. Two-week build: Stripe Sigma plus PostHog wired into one founder dashboard, churn signals routed to a save-play queue, Stripe ↔ Xero reconciled by Synder. Three months in: investor update written in twenty minutes instead of a Sunday, eleven percent activation lift, and the CTO got Sundays back.
How we measure: activation = % of trials hitting the defined "first-value" event in week one, baseline drawn from 90 days of PostHog data (n = 612 trials) vs 90 days post-build; investor-update writing time logged by founder, weeks 1, 4, 12.
If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.
Bring the Stripe dashboard, the PostHog link, and the Xero login. We diagnose from the data.