Stop the dead stock. Catch the failed delivery. Recover the abandoned cart. Ecommerce ops without spreadsheets and without lock-in — Shopify, WooCommerce, Amazon, all on one screen.
One stock count. One customer record. Every channel, every warehouse.
Built for pure-online retailers running across Shopify, Amazon, and a third-party warehouse — where the spreadsheet is the source of truth and the dead stock pile keeps growing.
01 · Stock & inventory
One number across SKUs and warehouses.
Shopify, Amazon, ShipStation, Linnworks — synced to a single live count, reconciled nightly. Nothing double-sells, nothing sits forgotten in a corner of a 3PL.
Multi-channel stock sync
3PL & warehouse integration
Velocity-tracked SKU view
Nightly reconciliation
02 · Cart recovery
Send the email that converts.
Klaviyo, Postscript, or a custom flow — abandoned carts triggered on behaviour, not the same generic 24-hour reminder. Win back the customer who already wanted to buy.
Loop, Returnly, or built-in — returns triaged on policy, refunds processed without a human touch under a threshold. Owner sees only the ones that matter.
Policy-driven triage
Auto-refund under threshold
Loop / Returnly integration
Refund analytics by SKU
04 · Supplier sync
Reorder before the stockout, not after.
Velocity-based reorder points fed straight into Shopify or Linnworks. Lead time per supplier, MOQ rules, draft POs ready to send. Stockouts become an exception, not a season.
Velocity-based reorder points
Lead-time per supplier
MOQ & pack-size rules
Draft PO generation
05 · Conversion attribution
Know which channel actually sells.
GA4, Triple Whale, Northbeam — wired into one revenue view with first-touch and last-touch breakdowns. Stop spending blindly on the channel that just gets the credit.
GA4 & server-side events
Triple Whale / Northbeam
First / last-touch view
Margin-weighted ROAS
06 · BrainBase
Product copy, photo standards, supplier list — searchable.
Every product description, every photo guideline, every supplier MOQ — indexed and queryable. New starters and freelance copywriters productive on day one.
Product copy & SKU library
Photo & brand standards
Supplier & MOQ list
New-starter onboarding
Sample engagement
The DTC brand that cleared dead stock.
Twelve SKUs. Three channels. Reorder by gut, dead stock by spring.
A twelve-SKU DTC brand sold across Shopify, Amazon, and a small wholesale list — reorder triggered by gut instinct and a quarterly stock-take. By month nine, three SKUs sat at 18 months of cover while two bestsellers stocked out twice in a quarter. Two-week build: velocity-based reorder model wired into Shopify and Linnworks, lead-time logged per supplier, draft POs auto-generated. Six months in: dead stock past the 90-day line down 35%, stockouts on the bestsellers cut to one event, freed cash redirected into paid acquisition.
How we measure: dead-stock cohort defined as units unsold past 90 days from receipt, measured at month 0 and month 6 from Linnworks export; stockout events from Shopify oversold-flag and Amazon out-of-stock log; reorder accuracy reconciled against actual sell-through over the period.
−35%dead stock past 90 days
+18%cart recovery rate
2 → 0bestseller stockouts / quarter
Adjacent industries
Different shape of the same problem.
If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.