Patch-test workflow, lash-cycle reminders, before/after photos, retail attach. Built for UK brow and lash specialists.
01 · Patch-test compliance
Patch test 48 hours before. Never missed.
Patch-test reminder fires on booking, status logged on the client card, treatment refused at check-in if not on file. Insurance compliance, automated.
48-hour patch test reminder
Status on client card
Auto-block at check-in
Insurance audit export
02 · Treatment record + photos
Before, during, after — on the client card.
Photo capture at start and finish, treatment notes, retention forecast. Same tech or cover, the next visit picks up exactly where the last left off.
Before/after photo capture
Treatment notes per visit
Mapping & style preferences
Allergy & contraindication flags
03 · Retention cycle
Infills at three weeks. Tints at six. Lift at eight.
Cycle-aware rebook timed to the treatment the client had — not a generic month-out nudge. Infills become rhythm, not memory.
Service-specific cadence
Infill / lift / tint flows
Lapsed-client win-back
Pre-paid maintenance offers
04 · Retail attach
Cleanser, brush, sealer — at the till.
Per-tech retail prompt at checkout, retention-aware (the longer they stretch, the better the retail). Margin recovered chair-side.
Per-tech retail prompt
Retention-aware suggestions
Live stock counts
Lash Perfect, Nouveau, LVL
05 · Reviews
Treatwell, Google, Instagram — routed.
Post-visit prompt routes to wherever discovery actually happens for brows and lashes — often Instagram tag, not Google. Negative caught privately.
Post-visit prompt
Platform-aware routing
Instagram tag flow
Negative-flag handling
06 · BrainBase
Service menu, training, mapping — searchable.
Service menu, pricing, mapping reference photos, training videos, supplier list — one searchable place. Junior tech ramped on day one.
Service menu & pricing
Mapping reference library
Training & SOPs
Supplier index
Sample engagement
The lash studio that landed every infill.
Three rooms. Two technicians. Treatwell holding the diary, infills lost to memory.
A brow & lash studio in Manchester ran on Treatwell with patch-test reminders sent by hand and infills timed to whatever the tech remembered. Two-week build: 48-hour patch-test flow with auto-block at check-in, cycle-aware rebook prompts (3-week infill, 6-week tint, 8-week lift), per-tech retention dashboard, retail prompt at till. Six months in: 100% patch-test compliance audit-ready, infill bookings up 41%, retail attach up 19%.
How we measure: Patch-test compliance = treatments with on-file 48-hour test ÷ total treatments, audit export per Treatwell record; infill share = infill bookings within 25 days of full set ÷ eligible clients, n = 312 pre, 401 post.
100%patch-test compliance
+41%infill bookings on cycle
+19%retail attach per visit
Builds for salons & beauty
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.