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Salons & beauty · Brows & lashes

Patch test, treat, retain.

Brow & lash specialists — patch-test workflow, lash-tint cycle reminders, before/after photos, retail attach.

LVL · classic · hybrid · volume
Patch-test compliance, audit-ready
Infill bookings on cycle
Retail attach per visit
Brows · lashes LVL · classic · hybrid · volume100% Patch-test compliance, audit-ready+41% Infill bookings on cycle+19% Retail attach per visit
The brow & lash specialists stack

Six instruments, calibrated.

Patch-test workflow, lash-cycle reminders, before/after photos, retail attach. Built for UK brow and lash specialists.

01 · Patch-test compliance

Patch test 48 hours before. Never missed.

Patch-test reminder fires on booking, status logged on the client card, treatment refused at check-in if not on file. Insurance compliance, automated.

  • 48-hour patch test reminder
  • Status on client card
  • Auto-block at check-in
  • Insurance audit export
02 · Treatment record + photos

Before, during, after — on the client card.

Photo capture at start and finish, treatment notes, retention forecast. Same tech or cover, the next visit picks up exactly where the last left off.

  • Before/after photo capture
  • Treatment notes per visit
  • Mapping & style preferences
  • Allergy & contraindication flags
03 · Retention cycle

Infills at three weeks. Tints at six. Lift at eight.

Cycle-aware rebook timed to the treatment the client had — not a generic month-out nudge. Infills become rhythm, not memory.

  • Service-specific cadence
  • Infill / lift / tint flows
  • Lapsed-client win-back
  • Pre-paid maintenance offers
04 · Retail attach

Cleanser, brush, sealer — at the till.

Per-tech retail prompt at checkout, retention-aware (the longer they stretch, the better the retail). Margin recovered chair-side.

  • Per-tech retail prompt
  • Retention-aware suggestions
  • Live stock counts
  • Lash Perfect, Nouveau, LVL
05 · Reviews

Treatwell, Google, Instagram — routed.

Post-visit prompt routes to wherever discovery actually happens for brows and lashes — often Instagram tag, not Google. Negative caught privately.

  • Post-visit prompt
  • Platform-aware routing
  • Instagram tag flow
  • Negative-flag handling
06 · BrainBase

Service menu, training, mapping — searchable.

Service menu, pricing, mapping reference photos, training videos, supplier list — one searchable place. Junior tech ramped on day one.

  • Service menu & pricing
  • Mapping reference library
  • Training & SOPs
  • Supplier index
Sample engagement

The lash studio that landed every infill.

Three rooms. Two technicians. Treatwell holding the diary, infills lost to memory.

A brow & lash studio in Manchester ran on Treatwell with patch-test reminders sent by hand and infills timed to whatever the tech remembered. Two-week build: 48-hour patch-test flow with auto-block at check-in, cycle-aware rebook prompts (3-week infill, 6-week tint, 8-week lift), per-tech retention dashboard, retail prompt at till. Six months in: 100% patch-test compliance audit-ready, infill bookings up 41%, retail attach up 19%.

How we measure: Patch-test compliance = treatments with on-file 48-hour test ÷ total treatments, audit export per Treatwell record; infill share = infill bookings within 25 days of full set ÷ eligible clients, n = 312 pre, 401 post.

100%patch-test compliance
+41%infill bookings on cycle
+19%retail attach per visit
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Design the treatment.

Bring your room count, your booking platform, and your last patch-test audit. We diagnose from the cycle.