Phorest, Treatwell, or Booksy on rails — colour formula history, per-stylist rebook tracking, deposits that hold. Built for UK hair salons.
01 · Bookings
Phorest, Treatwell, Booksy — on rails.
Whichever diary you run, we wrap it: hold-on-message slots, deposit-on-confirm, reminders in salon voice. The booking holds before the customer ghosts.
Hold-on-message slots
Deposit via Stripe / Klarna
Reminder cadence
Phorest, Treatwell, Booksy
02 · Colour formula history
Every colour, every visit, on the chair.
Formula card per client: tube, developer, ratio, timing, root touch-up date. Cover stylists pick up where the regular left off — no awkward consultation restart.
Per-client formula card
Photo before/after
Allergy-test status
Wella, L'Oréal, Goldwell-aware
03 · Per-stylist rebook tracking
Who rebooks, who doesn't, on the Monday review.
Per-stylist rebook gap, retention curve, average ticket. Owner sees who's building a column and who needs coaching before the chair empties out.
Per-stylist rebook %
Retention curve, 90-day
Average-ticket trend
Coachable, not punitive
04 · Deposits & no-show recovery
Saturday slots that actually show up.
Deposit-on-confirm for new clients and high-value services. No-show flow re-fills the slot from a waitlist before the chair sits cold for two hours.
Deposit-on-confirm
Waitlist auto-fill
No-show ledger
Stripe + GoCardless
05 · Reviews
Trustpilot, Google, Treatwell — routed.
Post-visit prompt routes to whichever platform drives discovery for your salon. Negative feedback caught privately before it goes public.
Post-visit prompt
Platform-aware routing
Negative-flag handling
Trustpilot, Google, Treatwell
06 · BrainBase
Style guide, retail products, training — owned.
Service menu, pricing, retail catalogue, training videos, supplier list — one searchable place. New stylist productive on day one, not week three.
Service menu & pricing
Retail catalogue
Training & SOPs
Supplier index
Sample engagement
The five-chair salon that cut rebook gap by 2.3 weeks.
Five chairs. Three stylists. Phorest holding the diary, Excel holding the rebook reality.
An independent salon in west London ran Phorest for bookings but tracked rebooks in a stylist WhatsApp group. Two-week build: rebook prompts timed to each service interval, per-stylist rebook dashboard surfaced to the owner's Monday review, deposit-on-confirm for new clients and colour services, formula-card add-on layered into Phorest. Six months in: rebook gap from 7.4 weeks to 5.1, pre-booked colour appointments up 34%, no-shows on deposit slots near zero.
How we measure: Rebook gap measured per stylist from Phorest appointment history (n = 412 returning clients pre, 487 post); pre-booked colour share = appointments scheduled at exit ÷ total colour appointments, rolling quarter.
7.4 → 5.1 wksaverage rebook gap
+34%pre-booked colour appointments
−87%no-shows on deposit slots
Builds for salons & beauty
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.