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Studios & fitness · Personal trainers

Sessions, programmes, comms — owned by the trainer.

UK personal trainers — solo and small studio — Trainerize and TrueCoach for programmes, session bookings, billing. The whole practice on rails the trainer actually owns.

Solo · 2-5 trainers · gym-based
Home-visit · online · hybrid
Revenue, year one (typical)
Admin saved per week
PT Solo · 2-5 trainers · gym-basedModes Home-visit · online · hybrid+26% Revenue, year one (typical)8 hrs Admin saved per week
The personal trainers stack

Six instruments, calibrated.

UK personal trainers — solo and small studio — Trainerize / TrueCoach for programmes, session bookings, billing.

01 · Session booking + capacity

Acuity and Trainerize, calibrated.

Member-side booking with sensible capacity, no double-booking, sensible cancellation policy enforced. The trainer trains, the calendar self-manages.

  • Acuity / Trainerize booking
  • Capacity by trainer & location
  • Cancellation policy enforcement
  • No-show charge automation
02 · Programme delivery

TrueCoach, Trainerize — the programme runs itself.

Client programmes built once, delivered automatically. Form-check video review, exercise substitution, progression rules — the system does the heavy lifting between sessions.

  • TrueCoach + Trainerize
  • Form-check video workflow
  • Exercise substitution logic
  • Auto-progression rules
03 · Client check-in & habits

The conversation that retains.

Weekly check-in capture — sleep, nutrition, stress, mood — habit tracking, RPE log. The data the trainer needs to coach the human, not just the workout.

  • Weekly check-in templates
  • Habit tracker (sleep, food)
  • RPE & session feedback log
  • Photo & body-measure capture
04 · Billing + autopay

Stripe, GoCardless, packages — handled.

Block-package billing, recurring autopay, expiry reminders, card-failure retry. The trainer never has the awkward 'your payment didn't go through' conversation again.

  • Stripe + GoCardless
  • Block-package management
  • Card-failure retry queue
  • Expiry & top-up reminders
05 · Reviews

Post-goal review nudges on the right day.

Hit-the-PB or end-of-block moments trigger a Google or Trustpilot review nudge. The trainer's reputation compounds, the next discovery call is already half-sold.

  • Google + Trustpilot nudges
  • PB & milestone triggers
  • Local SEO support
  • Testimonial library
06 · BrainBase

Programme templates, cues, FAQs — indexed.

The trainer's coaching brain on tap. Programme templates, technique cues, FAQ answers, brand-voice replies — searchable when a client DM lands at 9pm.

  • Programme template library
  • Technique cue archive
  • Client FAQ knowledge base
  • AI-assisted DM replies
Sample engagement

The solo PT that grew revenue 26% without more sessions.

One trainer. Forty active clients. Capped on session hours, revenue flat for two years.

A London-based solo PT was full on 1:1 sessions but couldn't grow without burning out. Two-week build: TrueCoach programme delivery for hybrid clients (one session in-person, programme delivered between), Acuity booking with no-show charges, weekly check-in workflow, post-PB review nudges. Six months in: revenue up 26% on the same session hours, eight hours of admin reclaimed per week, twelve new clients converted from TrueCoach-only programmes that didn't need calendar time.

How we measure: Revenue measured against the prior 6-month baseline (Stripe + GoCardless reconciled to Xero); admin time tracked via daily journal sample over two two-week periods; programme-only client revenue isolated and added to baseline.

+26%revenue, year one
+8 hrsadmin reclaimed / week
12programme-only clients added
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the practice.

Bring last quarter's session calendar and a Stripe export. We diagnose from the numbers.