Skip to main content
Hospitality · Hotels

Front desk to housekeeping, on one floor plan.

UK hotels — independent + small group, 30-300 rooms — Mews, Cloudbeds, Little Hotelier — channel manager, dynamic pricing, housekeeping.

30-100 rooms · independent
100-300 rooms · small group
Mews · Cloudbeds · Little Hotelier
ADR, dynamic pricing
Hotels 30-100 rooms · independentGroup 100-300 rooms · small groupUK Mews · Cloudbeds · Little Hotelier+11% ADR, dynamic pricing
The hotels stack

Six instruments, calibrated.

UK hotels — independent + small group, 30-300 rooms — Mews, Cloudbeds, Little Hotelier — channel manager, dynamic pricing, housekeeping.

01 · Front desk + reservations

Booking, deposit, ID, key — one flow.

Mews, Cloudbeds, or Little Hotelier wired so reservation, deposit hold, ID capture, and contactless key sit on one screen. The 4pm rush stops being the bottleneck. Walk-ins handled without a panic.

  • Mews / Cloudbeds / Little Hotelier
  • Deposit & ID flow
  • Contactless key & pre-check-in
  • Walk-in availability view
02 · Channel manager

SiteMinder, one calendar, no double-bookings.

SiteMinder pushing rates and availability across Booking.com, Expedia, Hotelbeds, and your direct site — bookings pulled back instantly. The OTA tax shrinks. The double-booking apology email stops landing.

  • SiteMinder integration
  • OTA & direct site sync
  • Restriction & min-stay rules
  • Real-time inventory push
03 · Dynamic pricing

PriceLabs, rates that follow demand.

PriceLabs feeding compset data, pickup pace, local events, and day-of-week patterns into nightly rate decisions. ADR and RevPAR climb without anyone touching a spreadsheet at 11pm. Override controls when the GM has a strong opinion.

  • PriceLabs integration
  • Custom rules engine, owned
  • Compset & event-aware
  • Override & floor controls
04 · Housekeeping app

Rooms ready before checkout, not after.

Departures, stayovers, deep-cleans — sequenced and assigned to the right housekeeper, on a phone. Status flips to ready the moment the room is signed off. Front desk stops calling upstairs.

  • Phone-side housekeeper queue
  • Stayover vs departure logic
  • Live ready-status to front desk
  • Quality-check workflow
05 · Guest comms

Pre-arrival, in-stay, post-stay — on cadence.

Confirmation, pre-arrival upsell, in-stay nudge, post-stay review request, win-back at six weeks. Twilio for SMS, branded email, the whole guest journey scheduled and measured.

  • Twilio SMS delivery
  • Pre-arrival upsell flow
  • Review-platform routing
  • Direct-rebook nudge
06 · BrainBase

House manual, supplier list, training.

House guides, breakfast hours, local picks, staff SOPs, supplier contacts, training — split into a guest-facing surface and a staff-only one. Guests stop emailing. Staff stop guessing.

  • Guest-facing house manual
  • Staff SOPs & training
  • Supplier & contractor list
  • AI-assisted retrieval
Sample engagement

The boutique hotel that took back twenty-two percent from the OTAs.

Twenty-four rooms. 78% OTA-dependent. Rate changes by hand at 10pm.

A twenty-four-room boutique hotel ran most of its inventory through Booking.com, changed nightly rates by hand on a laptop after service, and only asked for reviews when the GM remembered. Two-week build: PriceLabs hooked into a custom rules engine, direct-booking nudges across the guest journey, post-stay review and rebook cadence on Twilio. Six months in: OTA dependency down twenty-two percent, ADR up eleven percent, thirty-six thousand pounds of direct revenue recovered.

How we measure: Channel-mix and ADR pulled from the PMS month-on-month (n = 4,128 room-nights); OTA baseline from the trailing six months pre-build; direct-booking attribution tracked via the new pre-arrival flow and confirmation-page UTM tagging.

−22%OTA dependency
+11%ADR, dynamic pricing
+£36kdirect revenue, yr 1
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map your property.

Bring the channel mix, the rate sheet, the housekeeping rota. We start with the floor plan.