UK indie SaaS founders — Stripe + Auth0 + a custom Next.js stack — onboarding cohorts, churn signals, billing reconciliation, founder dashboard.
UK indie SaaS founders — Stripe + Auth0 + a custom Next.js stack — onboarding cohorts, churn signals, billing reconciliation, founder dashboard.
Stripe checkout, Auth0 identity, trial-to-paid logic and the welcome cadence — wired so a new user reaches the aha without you in the loop. Ship the activation lift instead of hoping for it.
PostHog or June.so cohort funnels per segment, per week. Drop-off surfaced step-by-step so you A/B test the funnel instead of guessing. The numbers behind the founder dashboard.
Stripe charges, refunds, disputes, and fees reconciled into Xero on a schedule. The accountant call gets shorter. The VAT return adds up the first time. The investor update writes itself.
Plain wired into the product — every reply contains the user's plan, last activation event, and lifetime value. Founder support that scales without becoming Zendesk.
Stripe Billing tier migrations, proration, grandfathering, usage-based bolt-ons. Ship new pricing on a Tuesday morning, not a quarter from now.
Architecture notes, runbooks, save-plays, onboarding scripts, investor-FAQ — searchable from the IDE, the inbox, the dashboard. The founder-brain that survives the next hire.
An indie B2B SaaS founder shipped a Stripe checkout and an Auth0 login but ran activation, churn, and billing across four manual sheets. Two-week build: PostHog cohort funnels into a founder dashboard, Stripe ↔ Xero reconciliation via Synder, Plain inbox with product context. Five months in: MRR climbed from £4k to £11k, activation up eleven points, investor update written in twenty minutes.
How we measure: Activation = % of trials hitting the defined first-value event in week one, baseline drawn from 90 days pre-build (n = 412 trials) vs 90 days post-build; MRR pulled from Stripe directly, weekly snapshot.
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Bring the Stripe dashboard, the PostHog link, and the Xero login. We diagnose from the data.