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Startups · Founder-led / pre-team

One founder. One stack. No agency.

UK pre-team founders — solo or 1-2 founders, no ops hires yet — admin automation that buys you the year before you can afford a COO.

Solo · 1-2 founders
Pre-£500k ARR · UK
With zero hires
Owned, exportable
Founder-led Solo · 1-2 foundersPre-team Pre-£500k ARR · UK0 → £180k ARR With zero hires100% Owned, exportable
The founder-led / pre-team stack

Six instruments, calibrated.

UK pre-team founders — solo or 1-2 founders, no ops hires yet — admin automation that buys you the year before you can afford a COO.

01 · Founder admin automation

Inbox, calendar, contracts — on rails.

Email triage, calendar routing, contract send + e-sign, expense capture, recurring vendor cycle — automated where it can be, queued where it can't.

  • Inbox triage & routing
  • Calendar + meeting prep flow
  • Contract send & e-sign
  • Expense + recurring vendor cycle
02 · Customer support

Plain — solo founder, full inbox.

Plain wired to product, with response macros, AI-assist drafts, and the founder still in the loop. Customers get answers in hours, not days, without a CS hire.

  • Plain inbox + product wiring
  • Response macros & templates
  • AI-assist draft replies
  • Customer-health surface
03 · Pre-hire ATS

Pinpoint solo plan — pipeline-ready.

ATS configured for the day you start hiring — pipeline, screen, loop, offer — even before the first req opens. So the first hire arrives on a system, not into your inbox.

  • Pinpoint solo-plan setup
  • Pipeline & loop templates
  • Offer-letter scaffolding
  • Founder-readable funnel
04 · Compliance

UK incorp, EMI prep, the deadlines you can't miss.

Companies House cadence, confirmation statement, P11Ds, EMI scheme prepped for the day you grant — even before there's anyone to grant to. The compliance you can't outsource yet, automated.

  • Companies House cadence
  • Confirmation statement + P11D
  • EMI scheme prep (pre-grant)
  • HMRC payroll & PAYE flow
05 · Runway tracker

Cash, burn, runway — one screen.

Bank reconciliation, expense capture, runway model on a screen the founder checks Monday morning. The hire-trigger threshold computed, not guessed.

  • Bank reconciliation (Mercury / Tide)
  • Live burn & runway
  • Hire-trigger threshold model
  • Forecast vs actuals
06 · BrainBase

Founder docs, customer playbook, future-team SOPs.

The institutional memory of a startup before the institution exists — customer playbooks, founder SOPs, future-hire onboarding — searchable, version-tracked, owned. The first hire's onboarding doc, written before the first hire.

  • Founder-doc index
  • Customer playbook library
  • Future-hire onboarding flow
  • AI-assisted retrieval
Sample engagement

The solo founder who grew to £180k ARR with zero hires.

One founder. Sixty customers. No ops hire — and ARR climbing.

A solo SaaS founder hit the wall at £40k ARR — inbox at 200 unread, contracts in PDF email, expenses in a Notion page. Two-week build: Plain inbox with AI-assist drafts, contract e-sign workflow, expense capture, runway tracker, customer playbook in BrainBase. Twelve months later: zero ops hires, ARR at £180k, customer support response under three hours, founder still solo and shipping.

How we measure: ARR measured monthly via Stripe; founder hours-on-admin self-reported across 12 weeks pre vs 12 weeks post; support response time tracked through Plain across 480+ tickets.

0 → £180kARR with zero hires
<3hsupport response time
100%founder ownership of stack
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the founder stack.

Bring the inbox, the bank statement, and the customer list. We diagnose from the data.