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Startups · Seed

Pre-PMF, post-paperwork. Set up once.

UK seed founders — first 12-18 months — investor reporting, hiring funnel, EMI scheme, R&D credits, runway dashboard.

1-5 founders · pre-PMF
UK + US incorp
Investor update prep
Ops headcount, year one
Seed 1-5 founders · pre-PMFPre / post-revenue UK + US incorp8h → 35min Investor update prep0 hires Ops headcount, year one
The seed-stage startups stack

Six instruments, calibrated.

UK seed founders — first 12-18 months — investor reporting, hiring funnel, EMI scheme, R&D credits, runway dashboard. Pre-PMF, post-paperwork.

01 · Investor monthly update

Pulley + custom — drafted, edited, sent.

Stripe revenue, Linear shipping cadence, Pulley cap-table moves — pulled into a draft update the founder edits in fifteen minutes, not three hours of Sunday night.

  • Stripe revenue + cohort pull
  • Linear / GitHub shipping summary
  • Pulley cap-table sync
  • Investor-update draft generator
02 · Runway + cash

Mercury, Tide, Brex (US) — reconciled live.

Live cash across UK and US bank rails, payroll, recurring vendor cost, hire-trigger threshold model. The runway view the founder needs before the next board call.

  • Mercury / Tide / Brex (US) reconciliation
  • Live burn & runway tracking
  • Hire-trigger threshold model
  • Forecast vs actuals
03 · Hiring funnel

Pinpoint or Ashby, founder-readable.

Pipeline → offer → onboard, on one founder dashboard. Every candidate, every stage, every offer letter. Day-one onboarding doc auto-issued.

  • Pinpoint / Ashby wiring
  • Founder-readable pipeline view
  • Offer-letter automation
  • Day-one onboarding flow
04 · EMI + cap table

Pulley, Capdesk, Carta — valuations, grants, SH01s.

EMI valuations before each grant, share certs and SH01s filed, cap table source-of-truth chosen and maintained. The deadlines you cannot miss, never missed.

  • Pulley / Capdesk / Carta cap-table
  • EMI scheme & HMRC valuation
  • Founder share certs & SH01s
  • US Delaware flip prep (when ready)
05 · R&D + tax credits

Counsel + custom — window, evidence, claim.

R&D credit window tracked, technical evidence captured as the engineering happens, claim package built with counsel — not reconstructed by Excel in March.

  • R&D tax credit timeline
  • Live technical-evidence capture
  • Counsel pipeline (claim package)
  • HMRC enquiry-ready evidence
06 · BrainBase

Investor data room, customer playbook, founder docs.

The institutional memory of a startup before the institution exists — investor data room, customer playbook, internal SOPs — searchable, version-tracked, owned.

  • Investor data room (live)
  • Customer playbook library
  • Founder-doc index
  • AI-assisted retrieval
Sample engagement

The four-staff seed startup that got Sundays back.

Four staff. Forty customers. Investor updates written by hand on Sunday nights.

A four-person seed startup was burning Sundays on investor decks, copying Stripe numbers into Notion, manually pasting Pinpoint pipeline into a board doc. Two-week build: Stripe + Linear + Pulley pull into a monthly update draft, Pinpoint wired to a founder pipeline view, EMI valuation calendar, R&D evidence-capture pipeline. Six months in: investor update prep dropped from eight hours to thirty-five minutes, ATS audit-ready before Series-A diligence, runway and hire-trigger live on one screen.

How we measure: Update prep measured wall-clock from data-pull to send across six monthly cycles pre vs post build; founder hours saved tracked across two founders over 12 weeks.

8h → 35mininvestor update cycle
0 hiresops headcount, year one
0 missedEMI / R&D deadlines
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the back-office.

Bring last month's investor update, the cap table, and the hiring pipeline. We diagnose from the data.