UK service marketplaces (cleaning, beauty, home services) — service catalog, booking, escrow payment, post-service rating.
01 · Provider verification + insurance
DBS, insurance, references — checked once.
Right-to-work, public liability proof, DBS where relevant, references chased — flowed in one onboarding. Providers go live the week they apply, not the month after.
DBS / right-to-work
Insurance certificate check
Reference automation
Stripe Connect setup
02 · Service catalog + pricing
Real services, real prices.
Catalog tuned by category — cleaning per hour, beauty per treatment, trade per call-out. Pricing rules enforced so the marketplace stays predictable for buyers.
Category-tuned catalog
Pricing rules + caps
Travel-zone surcharge
Add-on bundles
03 · Booking + escrow
Calendar, deposit, hold, release.
Customer books a slot, deposit charged, balance held in escrow, released on completion. No more 'pay the cleaner in cash' awkwardness.
Live availability calendar
Stripe Connect escrow
Deposit + balance flow
Reschedule + cancel rules
04 · Post-service rating + dispute
Rate the visit, not the listing.
Rating prompted within 24 hours of completion, tied to the actual service. Disputes routed with evidence and a mediation timeline before refund or release.
Post-visit rating prompt
Photo evidence upload
Mediation timeline
Refund / release controls
05 · Cancellation + rebook
Empty slot? Rebooked automatically.
Cancellations trigger a rebook flow — neighbouring customers offered the slot, refunds processed, providers' earnings protected where the platform is at fault.
Auto-rebook waitlist
Cancellation fee logic
Provider earnings protection
Customer goodwill credits
06 · BrainBase
Operator playbook, searchable.
Provider FAQ, dispute SOPs, insurance & safeguarding guidance, comms templates — searchable from the console. Ops scale faster than headcount.
Provider FAQ
Dispute SOPs
Safeguarding guidance
AI-assisted retrieval
Sample engagement
The services marketplace that doubled provider activation.
Eight hundred sign-ups a month. Just under one in four took their first booking.
A services marketplace was acquiring providers fine but only 24% activated within 30 days — the onboarding asked for documents in three different places, the calendar setup was buried, and the first-booking nudge never fired. Three-week build: a single onboarding flow with DBS / insurance upload, calendar setup, and first-listing publish in one screen, plus a nudge sequence for stalled applicants. Two quarters in: provider activation rate from 24% to 51%, marketing CAC payback halved.
How we measure: Activation defined as provider taking first paid booking within 30 days of sign-up; measured across 2,400 cohort applicants pre/post the build, controlling for marketing channel mix.
24% → 51%30-day activation
−47%CAC payback period
2,400providers in cohort
Builds for marketplaces & platforms
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.