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Marketplaces · Services

Service catalogued. Booked. Paid. Reviewed.

UK service marketplaces (cleaning, beauty, home services) — service catalog, booking, escrow payment, post-service rating.

Cleaning · home · beauty · trade
Providers, typical
Insurance + DBS aware
Provider activation
Services Cleaning · home · beauty · trade100–10k Providers, typicalUK Insurance + DBS aware24% → 51% Provider activation
The services marketplaces stack

Six instruments, calibrated.

UK service marketplaces (cleaning, beauty, home services) — service catalog, booking, escrow payment, post-service rating.

01 · Provider verification + insurance

DBS, insurance, references — checked once.

Right-to-work, public liability proof, DBS where relevant, references chased — flowed in one onboarding. Providers go live the week they apply, not the month after.

  • DBS / right-to-work
  • Insurance certificate check
  • Reference automation
  • Stripe Connect setup
02 · Service catalog + pricing

Real services, real prices.

Catalog tuned by category — cleaning per hour, beauty per treatment, trade per call-out. Pricing rules enforced so the marketplace stays predictable for buyers.

  • Category-tuned catalog
  • Pricing rules + caps
  • Travel-zone surcharge
  • Add-on bundles
03 · Booking + escrow

Calendar, deposit, hold, release.

Customer books a slot, deposit charged, balance held in escrow, released on completion. No more 'pay the cleaner in cash' awkwardness.

  • Live availability calendar
  • Stripe Connect escrow
  • Deposit + balance flow
  • Reschedule + cancel rules
04 · Post-service rating + dispute

Rate the visit, not the listing.

Rating prompted within 24 hours of completion, tied to the actual service. Disputes routed with evidence and a mediation timeline before refund or release.

  • Post-visit rating prompt
  • Photo evidence upload
  • Mediation timeline
  • Refund / release controls
05 · Cancellation + rebook

Empty slot? Rebooked automatically.

Cancellations trigger a rebook flow — neighbouring customers offered the slot, refunds processed, providers' earnings protected where the platform is at fault.

  • Auto-rebook waitlist
  • Cancellation fee logic
  • Provider earnings protection
  • Customer goodwill credits
06 · BrainBase

Operator playbook, searchable.

Provider FAQ, dispute SOPs, insurance & safeguarding guidance, comms templates — searchable from the console. Ops scale faster than headcount.

  • Provider FAQ
  • Dispute SOPs
  • Safeguarding guidance
  • AI-assisted retrieval
Sample engagement

The services marketplace that doubled provider activation.

Eight hundred sign-ups a month. Just under one in four took their first booking.

A services marketplace was acquiring providers fine but only 24% activated within 30 days — the onboarding asked for documents in three different places, the calendar setup was buried, and the first-booking nudge never fired. Three-week build: a single onboarding flow with DBS / insurance upload, calendar setup, and first-listing publish in one screen, plus a nudge sequence for stalled applicants. Two quarters in: provider activation rate from 24% to 51%, marketing CAC payback halved.

How we measure: Activation defined as provider taking first paid booking within 30 days of sign-up; measured across 2,400 cohort applicants pre/post the build, controlling for marketing channel mix.

24% → 51%30-day activation
−47%CAC payback period
2,400providers in cohort
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Build the trust layer.

Bring the provider funnel, the activation curve, and last month's bookings. That's the brief.