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Retail & commerce · Independent shops

Walk-in, repeat, retain.

UK independent retail — single-site, walk-in dominant — POS, customer comms, stock, loyalty for the local.

Single-site · walk-in
Customer comms
Counter-led floor
Walk-in conversion, typical
Independent Single-site · walk-inWhatsApp-led Customer comms1-3 staff Counter-led floor+9% Walk-in conversion, typical
The independent shops stack

Six instruments, calibrated.

UK independent retail — single-site, walk-in dominant — POS, customer comms, stock, loyalty for the local. Built for counter-led shops with 1-3 staff.

01 · POS + till

The till that owns the shop.

Lightspeed or Square on the counter — fast tender, integrated card, one tap to refund. The till is the source of truth, not a parallel spreadsheet.

  • Lightspeed / Square POS
  • Integrated card + cash
  • Receipt by email or WhatsApp
  • End-of-day cash-up, owner-readable
02 · Stock + reorder

Reorder before the gap appears on the shelf.

Shopkeep or TillPoint on stock. Velocity-based reorder triggers, supplier lead-times built in, low-stock SMS to the owner before the bestseller goes blank.

  • Shopkeep / TillPoint stock
  • Velocity-based reorder
  • Supplier lead-time aware
  • Low-stock SMS alerts
03 · Customer comms + loyalty

WhatsApp-first, Mailchimp behind.

Customers came in once — bring them back. WhatsApp Business for the regulars, Mailchimp for the campaigns, custom layer to make them talk to one customer record.

  • WhatsApp Business templates
  • Mailchimp campaigns
  • Unified customer record
  • Birthday + win-back flows
04 · Reviews + Google profile

Footfall lives on Google.

Post-purchase review prompt by SMS or WhatsApp. Google Business Profile updated weekly — hours, photos, posts. New customers find the shop because the old ones rated it.

  • Post-purchase review prompt
  • Google Business Profile mgmt
  • Photo + post cadence
  • Reply automation, owner-approved
05 · Local SEO

Found by the postcode, not the marketplace.

Local schema, neighbourhood landing pages, citations cleaned up across Yell, Yelp, and the lot. The shop ranks for the search the customer actually does.

  • Local business schema
  • Neighbourhood pages
  • Citation cleanup
  • Map-pack monitoring
06 · BrainBase

Product knowledge behind the counter.

Supplier info, product care, ingredient lists, brand voice — searchable from the till. New starter answers the customer correctly on day one.

  • Product knowledge base
  • Supplier + care info
  • Brand voice + SOPs
  • AI-assisted retrieval
Sample engagement

The local boutique that tripled its loyalty list.

One store. Two staff. WhatsApp on the owner's phone, no customer record anywhere.

An independent boutique took card on Square but every customer conversation lived in a personal WhatsApp thread. Two-week build: Square wired to a single customer record, WhatsApp Business with templated win-back flows, Mailchimp pulling from the same list, post-purchase review prompts on receipt. Six months in: walk-in conversion up nine percent on better staffing signal, loyalty membership up 180% as the WhatsApp list became a real asset.

How we measure: Walk-in conversion = paying transactions / footfall logged at the door, first eight weeks vs prior eight-week baseline; loyalty growth measured against pre-build customer record count of 412.

+9%walk-in conversion
+180%loyalty member growth
1 recordacross till + WhatsApp + Mailchimp
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the shop.

Bring a week of takings, a stock count, and the WhatsApp customer thread. We diagnose from the numbers.