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Use case · Support ticketing

A help-desk that fits your team. Not a help-desk you fit your team into.

A custom ticketing app for customer support, IT, ops, or all three. Email-to-ticket, customer portal, SLA per row, internal-only fields, audit trail. We integrate your inbox, your CRM, your knowledge base — and skip the per-agent licence.

licence cost gone
time to first response
agents prefer the build
Live signal
2–6 wks Build, fixed price£1.4k/mo licence cost gone−28% time to first response90 days Stabilisation included
What's in the build

Six pieces, one workflow.

Customer issues, internal IT, ops requests — one queue, SLA on every row, no Zendesk overage.

01 · Email-to-ticket

Inbox-as-source, no plug-ins.

Forward your support address; the app converts every email into a ticket, threads replies, attaches evidence, applies routing rules. Replies look like email to the customer. Behind the scenes: structured records.

  • Forward inbox to app
  • Auto thread replies
  • Attachment capture
  • Reply looks like email
02 · Routing & SLA

Right agent, right SLA, right now.

Routing by topic, by customer tier, by priority. SLA timer per row, breaches flagged in colour. Senior tickets escalated automatically. No more 'we missed it in the queue'.

  • Topic + tier routing
  • SLA timer per row
  • Breach escalation
  • On-call rotation
03 · Customer portal

Self-serve, with a human at the end.

Customer logs in, sees their tickets, raises new ones, attaches files, marks urgent (with reason). Knowledge-base inline. Ticket-volume drops; satisfaction goes up.

  • Customer ticket portal
  • KB inline at submit
  • Urgency capture w/ reason
  • Self-serve resolution
04 · Internal-only fields

Notes the customer doesn't see.

Agents write internal notes, mention each other, link to incidents — none of it visible to the customer. The thread you reply with stays clean; the work behind it is captured.

  • Internal notes thread
  • Agent @mentions
  • Linked incidents
  • Customer-visible toggle
05 · Knowledge feedback

Tickets that recur become an article.

Frequently-resolved patterns flagged as KB candidates. Agent drafts the article from the resolved ticket; KB grows from real cases. Future customers self-serve before opening.

  • Recurring-pattern flag
  • Article draft from ticket
  • KB feedback loop
  • Self-serve deflection rate
06 · Reporting

Volume, time-to-resolve, by topic.

Live: tickets open, by age, by agent, by SLA status. Trends: top topics by week, biggest agent loads, fastest growing complaints. The board gets a number; the team gets a fix.

  • Live queue dashboard
  • Time-to-resolve by topic
  • Agent load balancing
  • Top-complaint trends
Sample engagement

The agency that closed Zendesk and built better.

Six agents. £1.4k/month. Half the features unused.

A 30-person agency was on Zendesk Pro paying ~£1.4k/month for six agents, using ~30% of the features. We shipped a custom ticketing app on top of their existing Postgres, integrated with their inbox and HubSpot. Three months in: licence cost gone, time-to-first-response down 28%, agents say they prefer the new tool.

How we measure: Cost saved measured against monthly Zendesk invoice, time-to-first-response measured from ticket-create to first agent reply (n = 1,200 over 12 weeks pre/post), agent preference via 5-point survey.

£1.4k/molicence cost gone
−28%time to first response
6/6agents prefer the build
Industries this is built for

Where this build earns its rent.

Most-relevant verticals — but the same shape works for adjacent ones.

Help-desk that fits.

We map your queues, integrate your inbox, ship in 3–5 weeks.