A help-desk that fits your team. Not a help-desk you fit your team into.
A custom ticketing app for customer support, IT, ops, or all three. Email-to-ticket, customer portal, SLA per row, internal-only fields, audit trail. We integrate your inbox, your CRM, your knowledge base — and skip the per-agent licence.
2–6 wks Build, fixed price£1.4k/mo licence cost gone−28% time to first response90 days Stabilisation included
What's in the build
Six pieces, one workflow.
Customer issues, internal IT, ops requests — one queue, SLA on every row, no Zendesk overage.
01 · Email-to-ticket
Inbox-as-source, no plug-ins.
Forward your support address; the app converts every email into a ticket, threads replies, attaches evidence, applies routing rules. Replies look like email to the customer. Behind the scenes: structured records.
Forward inbox to app
Auto thread replies
Attachment capture
Reply looks like email
02 · Routing & SLA
Right agent, right SLA, right now.
Routing by topic, by customer tier, by priority. SLA timer per row, breaches flagged in colour. Senior tickets escalated automatically. No more 'we missed it in the queue'.
Topic + tier routing
SLA timer per row
Breach escalation
On-call rotation
03 · Customer portal
Self-serve, with a human at the end.
Customer logs in, sees their tickets, raises new ones, attaches files, marks urgent (with reason). Knowledge-base inline. Ticket-volume drops; satisfaction goes up.
Customer ticket portal
KB inline at submit
Urgency capture w/ reason
Self-serve resolution
04 · Internal-only fields
Notes the customer doesn't see.
Agents write internal notes, mention each other, link to incidents — none of it visible to the customer. The thread you reply with stays clean; the work behind it is captured.
Internal notes thread
Agent @mentions
Linked incidents
Customer-visible toggle
05 · Knowledge feedback
Tickets that recur become an article.
Frequently-resolved patterns flagged as KB candidates. Agent drafts the article from the resolved ticket; KB grows from real cases. Future customers self-serve before opening.
Recurring-pattern flag
Article draft from ticket
KB feedback loop
Self-serve deflection rate
06 · Reporting
Volume, time-to-resolve, by topic.
Live: tickets open, by age, by agent, by SLA status. Trends: top topics by week, biggest agent loads, fastest growing complaints. The board gets a number; the team gets a fix.
Live queue dashboard
Time-to-resolve by topic
Agent load balancing
Top-complaint trends
Sample engagement
The agency that closed Zendesk and built better.
Six agents. £1.4k/month. Half the features unused.
A 30-person agency was on Zendesk Pro paying ~£1.4k/month for six agents, using ~30% of the features. We shipped a custom ticketing app on top of their existing Postgres, integrated with their inbox and HubSpot. Three months in: licence cost gone, time-to-first-response down 28%, agents say they prefer the new tool.
How we measure: Cost saved measured against monthly Zendesk invoice, time-to-first-response measured from ticket-create to first agent reply (n = 1,200 over 12 weeks pre/post), agent preference via 5-point survey.
£1.4k/molicence cost gone
−28%time to first response
6/6agents prefer the build
Industries this is built for
Where this build earns its rent.
Most-relevant verticals — but the same shape works for adjacent ones.